Michelle Smith is a seasoned event and experiential marketing executive with over 20 years of leadership in producing large-scale corporate, trade show, and association events across the United States. As Director of Event Operations at StageOne Events, she oversees strategic planning, creative direction, budget management, vendor negotiations, and full-scale production for multi-day expos and high-profile client experiences.
Michelle has successfully produced national tradeshows and expos with thousands of attendees annually. She is known for transforming complex logistics into seamless, revenue-generating experiences that strengthen brand presence and deepen audience engagement.
Her expertise extends beyond operations into experiential marketing strategy, sponsorship development, corporate partnerships, and brand positioning. She collaborates closely with executive stakeholders, VIP clients, and cross-functional teams to deliver high-impact events aligned with business objectives.
Michelle’s leadership style blends creativity with disciplined execution. She builds systems that scale, teams that perform, and events that leave lasting impressions.
She studied Event & Meeting Planning at San Francisco State University and continues to innovate within the live events and experiential marketing industries.
